Paid search campaigns have an amazing capacity for measuring exactly how much you have spent generating each lead, and how much each event actually contributes to your bottom line. I use the best practice PPC techniques to ensure that your PPC campaign is both effective and efficient.
Search | Display | Shopping | Video | App
Benchmarking your brand and competitors for a better strategy
Identifying which keywords deliver results, separated by segments and target groups
Based on market, device, search engine, location and language
Tested and refined for better click-through and conversion performance
Keeping your SEO efforts on track in a shifting landscape
Bespoke optimisation systems which deliver your target ROI (Return on Investment)
Most companies have at least explored paid search or PPC campaigns at one time or another. Many become discouraged by poor results or low ROI. I offer an in-depth PPC campaign health check, to determine what went wrong, and how we can deliver on your business goals.
Mobile advertising is vital to any modern business, and PPC is a very powerful tool for mobile marketing. Mobile PPC ads are extremely demanding to create, but I have what it takes to deliver results.
You can bet that your competitors would love to snatch away the visitors that are searching for your site. They will take out pay per click ads for your preferred keywords and even your brand name in some cases.
I can help you stay in control of your online territory, and keep those well-earned visitors from leaking away to the competition. Together we can knock those pretenders aside and make sure that the customers who look for you actually find you!
It doesn’t matter whether your business model calls for online registration, a huge e-mail database, or getting your users to engage with each other offline, I can provide solutions that work and campaigns that deliver. PPC Lead generation is just one efficient and effective way to reach potential customers. No matter what your short or long term lead generation goals, I can help you reach them.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
Remarketing converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Remarketing can brings back the other 98%. Remarketing works by keeping track of people who visit your site and displaying your remarketing ads to them as they visit other sites online.
Remarketing generates greater online sales by keeping your brand front and centre and bringing window shoppers back when they’re ready to buy. Every time your customer sees your remarketing ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with remarketing campaigns underscore the value of good branding and repeated exposure.
Facebook is about more than just selfies! Today’s Facebook has more than a billion users, who form a huge potential audience for your brand and your message. Even small, local businesses can better connect to their existing and potential customers by improving their presence on the world’s largest social media platform.
The key is to give your followers memorable and interesting content that really engages them. That is where I come in. I have a deep understanding of Facebook’s advertising systems, I can make a real difference in your following, and your bottom line.
The simple answer: Exposure to more than a billion people. The long answer: No matter whether your potential customers all live in the same part of the country, the same city, or the same street, a lot of them are on Facebook. Facebook users spend a great deal of time online interacting with each other and with their favourite brands. Advertising there will not only spread awareness of your business, it will help your users form the kind of connected community that really makes a business powerful, no matter what its size.
The key to making Facebook advertising work is targeting the people who will use your products or services, and those who might feel a strong connection to your brand. The good news is that Facebook advertising is by its very nature fantastically easy to target. Do you want your ad to appear for professional men in Manchester? Easy. Teens with interests in music and street culture in Greater London? Nothing simpler. Older people in the North into gardening? No problem. Facebook can get your message directly to the people you want to hear it.
Facebook advertisements are all about finding a particular audience and telling them something that will interest them. It could be promoting a new app, introducing a product or service, or just asking them to ‘like’ your page.
A sponsored story doesn’t specifically promote something, it promotes an interesting story, infographic or other potentially viral content that draws attention to something you want to promote. The more entertaining and shareable, the better.
Once you have the kind of engaging content your followers, customers or other audience would love to know more about, you have to get the word out. Promoted Posts put your content in front of a much wider audience than it would normally see. Better still, once someone interacts with it (likes it, comments on it, or shares it) it goes out to all of their friends as well, and so on…
These are special deals exclusive to your Facebook following. They serve three purposes: First, like any special offer, they encourage people to buy now. Second, they reward the people who are helping you build a Facebook community around your brand, making them even more loyal. Lastly, they encourage even more people to become involved with you on Facebook, in order to get at the exclusive offers.
Facebook’s highly targeted adverts are perfect for identifying leads and making the vital first contact with them in a friendly, familiar way that won’t even feel like marketing. Not a bad first step for almost any business.