Facebook is about more than just selfies! Today’s Facebook has more than a billion users, who form a huge potential audience for your brand and your message. Even small, local businesses can better connect to their existing and potential customers by improving their presence on the world’s largest social media platform.
The key is to give your followers memorable and interesting content that really engages them. That is where I come in. I have a deep understanding of Facebook’s advertising systems, I can make a real difference in your following, and your bottom line.
Why should I advertise on Facebook?
The simple answer: Exposure to more than a billion people. The long answer: No matter whether your potential customers all live in the same part of the country, the same city, or the same street, a lot of them are on Facebook. Facebook users spend a great deal of time online interacting with each other and with their favourite brands. Advertising there will not only spread awareness of your business, it will help your users form the kind of connected community that really makes a business powerful, no matter what its size.
Connect with the people who really matter to your business.
The key to making Facebook advertising work is targeting the people who will use your products or services, and those who might feel a strong connection to your brand. The good news is that Facebook advertising is by its very nature fantastically easy to target. Do you want your ad to appear for professional men in Manchester? Easy. Teens with interests in music and street culture in Greater London? Nothing simpler. Older people in the North into gardening? No problem. Facebook can get your message directly to the people you want to hear it.
Using Facebook Ads
Facebook Advertisements are all about finding a particular audience and telling them something that will interest them. It could be promoting a new app, introducing a product or service, or just asking them to ‘like’ your page.
Using Sponsored Stories
A Sponsored Story doesn’t specifically promote something, it promotes an interesting story, infographic or other potentially viral content that draws attention to something you want to promote. The more entertaining and shareable, the better.
Using Promoted Posts
Once you have the kind of engaging content your followers, customers or other audience would love to know more about, you have to get the word out. Promoted Posts put your content in front of a much wider audience than it would normally see. Better still, once someone interacts with it (likes it, comments on it, or shares it) it goes out to all of their friends as well, and so on…
Using Facebook Offers
These are special deals exclusive to your Facebook following. They serve three purposes: First, like any special offer, they encourage people to buy now. Second, they reward the people who are helping you build a Facebook community around your brand, making them even more loyal. Lastly, they encourage even more people to become involved with you on Facebook, in order to get at the exclusive offers.
Using Facebook to Generate Leads
Facebook’s highly targeted adverts are perfect for identifying leads and making the vital first contact with them in a friendly, familiar way that won’t even feel like marketing. Not a bad first step for almost any business.
Social Media
It is no overstatement to say that social media has changed the way brands interact with their customers and other followers forever. You can now listen in to the conversations that are being had about your business in incredible detail, and reach out to the people having these conversations directly. Better still, you can give your social audience the kind of engaging interactions they really want for you and your brand. Just remember, the power social media gives you to listen to your public is much more important than the ability it gives you to speak to them.
I produce the truly creative content and effective social media solutions you need to compete in this vital new arena. If need be, I can single-handedly plan, implement and manage your entire social media strategy.
Social Engagement
First, you need to discover who is talking about your brand, and what it is they are saying. Next, you need to come up with a reliable strategy for engaging with them and influencing them on their own terms. I have access to some of the best engagement tools in the industry, and I can put them all to work for you.
Social Promotion
Social Media also presents exciting new routes for advertising and promoting directly to those who you are most interested in reaching. Particular types of customers, those with particular interests, specific demographics and specific locations can all be targeted with astounding accuracy, and those customers you do reach are likely to pass your message on to their own followers and friends.
Managed Social Media Services
Social media is a powerful tool for communication, but it has to go both ways.
I can audit the state of your brand on social media with surprising breadth and depth, to better inform your social media strategy.
Engaging with your online community
Engagement services include:
Using your social media presence to generate leads
Lead generation services include:
Advertising on Facebook and other social media
Facebook and other social media sites allow advertising to be targeted on a whole new level. Costs are structured on a pay-per-click basis, and can be managed to fit any budget.
Incentive Management and Social Fan Distribution
Fan Distribution allows users to share a product or service from your ecommerce website with their social media followers and online communities. They are incentivised to do so with offers of special offers, vouchers or upgrades. It also allows your site to track the process and results to better inform your strategy.
Listen Before You Speak
Social media auditing includes: