I can plan and implement a range of innovative online marketing strategies to help drive more traffic and create a successful web presence for individuals, small-to-medium sized businesses and start-ups.
Everyone wants a successful web presence
I can plan and implement a range of innovative digital marketing strategies to help drive more traffic to your site.
The perfect combination of SEO (Search Engine Optimisation) and PPC (Pay Per Click) - PPC you pay for what you get and SEO is more of an investment. Combining them both creates a well-balanced marketing plan.
I'll start by setting up the PPC campaigns that will deliver instant results. While your getting results through the PPC campaigns I’ll carry out the SEO work. When the SEO work starts to kick in and your organic search results start bringing in results, I will ease back on the PPC spending with the end result being the organic results bring in all the results.
At the start of the campaign we split the budget between PPC and SEO. PPC delivers instant results and the SEO gets started.
Stage two is when the SEO starts to kick in and you start to get organic traffic through the search engines, the PPC budget is scaled back but you should still be getting the same level of results.
Sage 3, the SEO is bringing in nearly all the traffic and PPC is weaned off completely.
Then the final stage is lowering the SEO budget to a position able to maintain your ranking.
Pay Per Click
Search Engine Optimisation