Hi I'm Tim a Freelance
Marketing Consultant
I work with great individuals, small-to-medium sized businesses and start-ups. I aim to have a great relationship with all my clients where I can add value to their business by being dependable, honest and by doing the type of work that makes a difference.
I’m based locally in Bilston / Wolverhampton and spend a lot of my time working in and around Birmingham, I also work remotely in London, Manchester, Blackburn & the rest of the UK.
Interested in working together?
I’m currently taking bookings for work starting in October 2017.
Call me on 01902 213950 , or email me at tim@oxendale.net or fill out the form below.
I like to work directly with my clients so I’m currently unavailable to work with agencies.
Online Marketing
Everyone wants a successful web presence I can plan and implement a range of innovative online marketing strategies to help drive more traffic to your site.
Natural SEO
I can deliver desktop and mobile SEO campaign your business needs to thrive on today’s internet.
There are no easy shortcuts. To get to the top of the search results today, you need to use the best SEO practices, and use them expertly. However, the algorithms Google and other search engines use to determine the ‘best’ sites change almost daily. Social media interactions and real buzz among your followers is more important to search ranking than ever, and this simply cannot be faked (or even bought). Successful SEO today demands a disciplined, multi-faceted strategy based on a deep understanding of this ever-changing field. Luckily, I can provide exactly that.
Bespoke Solutions
I bring innovative research, reporting and SEO resources to the table, ultimately giving you a better return for the money you spend on marketing. No matter what size of a campaign you need, I guarantee a custom tailored solution which truly fist your business and its needs.
Full Service SEO
- Algorithm monitoring in real-time
- Full Analysis of your market and the competition
- Effective keyword optimisation
- Powerful backlinking
- SEO for mobile devices and social media
- SEO-oriented planning and copy writing
- Ecommerce-specific SEO
- International and multi-lingual SEO
- Server and Domain optimisation
On-page SEO, The Base for Success
The first step in any truly effective SEO strategy is continuous on-page optimisation efforts. I will ensure that your content is always effective both to the reader and for SEO purposes, on the technical and creative levels. I can work on this with your developers or I can work on your site directly, depending on your needs.
Linking for Relevance and Credibility
Whilst links have not been the be all and end all of SEO for some time, they remain a tremendously important indicator of the credibility and relevance of a site, and thereby how important it is to the searcher. Blogs, business directories and the links on your own page all contribute to your search rankings and the visibility of your brand. I can help you manage your brand through effective linking and positioning on external pages, and demonstrating to the search engines that your content is important, and what the searcher actually wants to find.
Integrated SEO and Social Media Strategy
You cannot afford to ignore the social media sphere in your SEO campaign! Not only does your social presence influence your SEO success directly, it brings in as many (or more) visitors to your site than actual search engine results as well. More importantly, social media presence – and the real human commentary it generates – sways visitors much more effectively than most ad content. It is absolutely vital that you integrate your social media and SEO strategy.
Site audits and SEO Health checks
How much is the basic structure of your site helping your SEO efforts? How much is it harming them? If you aren’t sure, it is time for a checkup!
An SEO Health check includes a full review for:
- Content Balance and Quality
- Detection
- Duplication of Content
- Keywords
- Link Health
- SEO Accessibility
- SEO Practices (White Hat Review)
- Site Speed
- Site Usability
Pay Per Click (PPC)
Paid search campaigns have an amazing capacity for measuring exactly how much you have spent generating each lead, and how much each eventually contributes to your bottom line. I use the best practice PPC techniques to ensure that your PPC campaign is both effective and efficient.
Full Service PPC campaigns
- Competitive intelligence – benchmarking your brand and competitors for a better strategy
- Keyword research – identifying which keywords deliver results, separated by segments and target groups
- Effective targeting – based on market, device, search engine, location and language
- Ad copy – tested and refined for better click-through and conversion performance
- Evolving campaigns – Keeping your SEO efforts on track in a shifting landscape
- Real optimisation – Bespoke optimisation systems which deliver your target ROI
Full PPC Service includes:
- Campaign health check
- Architectural analysis
- Research on the competition
- Tactics and Strategy
- Keyword discovery and bid optimisation
- Narrow targeting
- Creation and extension of advertising copy
- Creative testing and day parting
- Equity weighting and click path analysis
PPC Health check
Most companies have at least explored paid search or PPC campaigns at one time or another. Many become discouraged by poor results or low ROI. I offer an in-depth PPC campaign health check, to determine what went wrong, and how we can deliver on your business goals.
Mobile PPC campaigns
Mobile advertising is vital to any modern business, and PPC is a very powerful tool for mobile marketing. Mobile PPC ads are extremely demanding to create, but I have what it takes to deliver results.
PPC Protection
You can bet that your competitors would love to snatch away the visitors that are searching for your site. They will take out pay per click ads for your preferred keywords and even your brand name in some cases.
I can help you stay in control of your online territory, and keep those well-earned visitors from leaking away to the competition. Together we can knock those pretenders aside and make sure that the customers who look for you actually find you!
Lead Generation and PPC
It doesn’t matter whether your business model calls for online registration, a huge e-mail database, or getting your users to engage with each other offline, I can provide solutions that work and campaigns that deliver. PPC Lead generation is just one efficient and effective way to reach potential customers. No matter what your short or long term lead generation goals, I can help you reach them.
PPC Remarketing
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
Mobile Marketing
The last few years have seen an explosion not just in the number of marketing campaigns conducted on smart phones, tablets and other mobile devices, but also in the effectiveness of these marketing efforts! I can give you just the right kind of targeted and uniquely tailored mobile campaign you need to reach your business goals.
Mobile Pay Per Click Campaigns
Just like its desktop origins, Mobile PPC places your links and adverts in front of mobile users of Google and other search engines, and charges you a small fee whenever an interested user follows the link or views the ad.
Of course, designing headlines and ads that entice users to click, and then instil real interest in them on the smaller screens of most mobile devices is an art all its own. I have the technical, design and copy writing skills you will need to make the most of this powerful new tool.
You need a mobile-friendly website!
More people are using the internet on their phones and tablets than ever before, and they expect instant, mobile-friendly results! A good website (by which I mean one that makes you money) needs to be responsive – it needs to be just as attractive and easy to use for a mobile visitor with a touchscreen as it is for a home user on a desktop.
A good mobile version of your website isn’t something you can do casually, but I can make on that looks and feels perfect, no matter what platforms your customers use.
Pay-per-Call Campaigns
Pay-per-call is just what it sounds like. Your website, your ads, and any digital interaction with potential customers can contain a separate, trackable phone number that allows mobile visitors to contact you quickly and easily (the 2 most important factors for mobile users), and allows you to see which ads and digital resources give you real leads and conversions.
Protect Your Mobile Business
Is your hard-earned traffic going to the competition?
Statistically, up to one in three mobile users who search specifically for you end up clicking on a competitor’s ad or link instead. Don’t worry, I can help.
Branded Landing Pages
Truly effective branding can keep you in complete control of your digital real-estate (and the potential customers who spend time there). I have the skills and experience needed to keep the people looking for your brand on the right track.
Generating Leads in the Mobile World
Bespoke Campaign Management
No matter what kind of interaction you want to have with your potential audience, I can produce and run the kind of campaign you need to get it. Better still, you only pay for the leads I actually deliver.
Whether you need a short or long-term campaign, I can supply an SEO, mobile and social marketing strategy tailored to your unique business needs.
- Truly bespoke campaign management
- Tracking & reporting you can rely on
- Capturing and using data well
- Mobile and social lead generation systems
- Responsive website creation
Remarketing
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
Remarketing converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Remarketing can brings back the other 98%. Remarketing works by keeping track of people who visit your site and displaying your remarketing ads to them as they visit other sites online.
Why is remarketing so effective?
Remarketing generates greater online sales by keeping your brand front and centre and bringing window shoppers back when they’re ready to buy. Every time your customer sees your remarketing ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with remarketing campaigns underscore the value of good branding and repeated exposure.
Advertising on Facebook
Facebook is about more than just selfies! Today’s Facebook has more than a billion users, who form a huge potential audience for your brand and your message. Even small, local businesses can better connect to their existing and potential customers by improving their presence on the world’s largest social media platform.
The key is to give your followers memorable and interesting content that really engages them. That is where I come in. I have a deep understanding of Facebook’s advertising systems, I can make a real difference in your following, and your bottom line.
Why should I advertise on Facebook?
The simple answer: Exposure to more than a billion people. The long answer: No matter whether your potential customers all live in the same part of the country, the same city, or the same street, a lot of them are on Facebook. Facebook users spend a great deal of time online interacting with each other and with their favourite brands. Advertising there will not only spread awareness of your business, it will help your users form the kind of connected community that really makes a business powerful, no matter what its size.
Connect with the people who really matter to your business.
The key to making Facebook advertising work is targeting the people who will use your products or services, and those who might feel a strong connection to your brand. The good news is that Facebook advertising is by its very nature fantastically easy to target. Do you want your ad to appear for professional men in Manchester? Easy. Teens with interests in music and street culture in Greater London? Nothing simpler. Older people in the North into gardening? No problem. Facebook can get your message directly to the people you want to hear it.
Using Facebook Ads
Facebook Advertisements are all about finding a particular audience and telling them something that will interest them. It could be promoting a new app, introducing a product or service, or just asking them to ‘like’ your page.
Using Sponsored Stories
A Sponsored Story doesn’t specifically promote something, it promotes an interesting story, infographic or other potentially viral content that draws attention to something you want to promote. The more entertaining and shareable, the better.
Using Promoted Posts
Once you have the kind of engaging content your followers, customers or other audience would love to know more about, you have to get the word out. Promoted Posts put your content in front of a much wider audience than it would normally see. Better still, once someone interacts with it (likes it, comments on it, or shares it) it goes out to all of their friends as well, and so on…
Using Facebook Offers
These are special deals exclusive to your Facebook following. They serve three purposes: First, like any special offer, they encourage people to buy now. Second, they reward the people who are helping you build a Facebook community around your brand, making them even more loyal. Lastly, they encourage even more people to become involved with you on Facebook, in order to get at the exclusive offers.
Using Facebook to Generate Leads
Facebook’s highly targeted adverts are perfect for identifying leads and making the vital first contact with them in a friendly, familiar way that won’t even feel like marketing. Not a bad first step for almost any business.
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Social Media
It is no overstatement to say that social media has changed the way brands interact with their customers and other followers forever. You can now listen in to the conversations that are being had about your business in incredible detail, and reach out to the people having these conversations directly. Better still, you can give your social audience the kind of engaging interactions they really want for you and your brand. Just remember, the power social media gives you to listen to your public is much more important than the ability it gives you to speak to them.
I produce the truly creative content and effective social media solutions you need to compete in this vital new arena. If need be, I can single-handedly plan, implement and manage your entire social media strategy.
Social Engagement
First, you need to discover who is talking about your brand, and what it is they are saying. Next, you need to come up with a reliable strategy for engaging with them and influencing them on their own terms. I have access to some of the best engagement tools in the industry, and I can put them all to work for you.
Social Promotion
Social Media also presents exciting new routes for advertising and promoting directly to those who you are most interested in reaching. Particular types of customers, those with particular interests, specific demographics and specific locations can all be targeted with astounding accuracy, and those customers you do reach are likely to pass your message on to their own followers and friends.
Managed Social Media Services
Social media is a powerful tool for communication, but it has to go both ways.
I can audit the state of your brand on social media with surprising breadth and depth, to better inform your social media strategy.
Engaging with your online community
Engagement services include:
Using your social media presence to generate leads
Lead generation services include:
Advertising on Facebook and other social media
Facebook and other social media sites allow advertising to be targeted on a whole new level. Costs are structured on a pay-per-click basis, and can be managed to fit any budget.
Incentive Management and Social Fan Distribution
Fan Distribution allows users to share a product or service from your ecommerce website with their social media followers and online communities. They are incentivised to do so with offers of special offers, vouchers or upgrades. It also allows your site to track the process and results to better inform your strategy.
Listen Before You Speak
Social media auditing includes: