How to Avoid Content No One Reads

Whether you own a personal blog or a business website, content no one reads wastes your time. You need articles that gain readership rather than simple page-fillers. Many online entrepreneurs meet with success because their content encourages viewer returns. Here are their secrets.

Write about popular topics from a different angle

You recognize popular topics are a must. The only problem is, every other website owner knows too and they include content about the same things. The key to making your website more eye-catching is to turn ideas on their head.

If “how to get more sleep” articles dominate well-being blogs, and you own a well-being website, you might do well to write about famous people who thrive on only a few hours of sleep a night. Or you could write about a specific sleep-related subject like “the benefits of napping at work.”

Carry out a search

You can write about “how to teach canines” but it won’t be helpful if readers search the Internet with the question “how can I train my dog?” The topic is popular, but you aren’t using the right words.

When you have a content idea, play with the words you want to use in a search engine. Find out which generate the most results to help you choose suitable article titles and keywords.

Look at forums and websites too, where readers ask questions about a topic you consider content-fodder. What problems do they face? The chances are they search for ‘how to’ articles to find solutions. Craft content to suit their needs to garner a positive response.

Add quality content

There’s no getting away from it, original, well-researched articles gain more readership than re-hashed, poorly produced content. If an article doesn’t offer much, people will leave your website forever. They’ll imagine all your information is low quality.

Add valuable content. Informative, well-written articles that make people nod in agreement, and those that improve lives, are worth reading.

Promote content

You might use Facebook and Twitter to promote content, but it’s not enough to make your website popular. Answer forum questions and leave comments on people’s well-read websites. You can promote your authority and content with guest blogs, article directories, newsletters, mini short courses for email subscribers, and podcasts too.

You want your website viewers to read content rather than hop off to visit competitors. To achieve your aim, provide top-notch content–get a professional to write for you if you can’t do so yourself. Also, make sure content topics are popular and look at subjects from unique angles. As a result, your efforts will be worthwhile.

Timothy Oxendale
I’m a freelance web designer & developer and I work with great individuals, small-to-medium sized businesses and start-ups. I aim to have a great relationship with all my clients where I can add value to their business by being dependable, honest and by doing the type of work that makes a difference.

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